Privacy Policy

Last updated: February 4, 2026

Lura Body ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit lurabody.com (the "Site").

1. Information We Collect

Information you provide:

• Email address — when you join our waitlist or subscribe.

Information collected automatically:

• Usage data — IP address, browser type, device type, pages visited, and referring URL. This data is collected through Firebase Hosting logs.
• Cookies — We use essential cookies for site functionality. We also use third-party services (Google Fonts, Firebase) that may set their own cookies. See Section 5 below.

2. How We Use Your Information

• To send you a welcome email when you join the waitlist
• To notify you when we launch
• To improve our website and user experience

We do not sell, rent, or share your personal information with third parties for marketing purposes.

3. Third-Party Services

We use the following third-party services:

• Firebase (Google) — hosting, database, and cloud functions. Firebase Privacy Policy
• Google Fonts — web font delivery. Google may collect your IP address. Google Privacy Policy
• Resend — transactional email delivery. Resend Privacy Policy

4. Data Retention

We retain your email address for as long as you remain on our waitlist or until you request removal. You can request deletion of your data at any time by emailing info@lurabody.com.

5. Cookies

Essential cookies: Used to remember your cookie consent preference. These are stored locally in your browser.

Third-party cookies: Firebase and Google Fonts may set cookies or collect data as described in their respective privacy policies. You can manage cookies through your browser settings.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of communications (via the unsubscribe link in any email)
• Object to data processing

To exercise any of these rights, email info@lurabody.com.

7. California Residents (CCPA)

If you are a California resident, you have the right to know what personal data we collect and to request its deletion. We do not sell personal information. To make a request, email info@lurabody.com.

8. Children's Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children.

9. Security

We use industry-standard security measures including HTTPS encryption, strict Firestore security rules, and secure secret management to protect your data. However, no method of transmission over the Internet is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

11. Contact

If you have questions about this Privacy Policy, contact us at info@lurabody.com.